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Intent data, included on every plan

Know who is worth your next message.

Intent Data turns topic research into a focused sales queue. Pick what matters, layer the filters your team already uses, then work the people and accounts showing the strongest relevance.

Intent Data is available on every LeadCRM plan. Built for a sharper prospecting day.
INTENT WORKSPACEPriority view
Revenue operationsHiringAutomation
Layer the filters you already trust

Director+B2B SaaS51-500 employeesNorth AmericaRecently active
YOUR FOCUSED QUEUEReady to review
Account & person signal
Topic relevance is rising
High
Account signal
Matches your ICP filters
Match
Person signal
Relevant context for outreach
New

Static lists tell you who exists. Intent helps you decide who to work.

A sales list is useful when it fits your market. It becomes more useful when your team can see which people and organizations are showing interest around the topics that matter to your offer.

70+filters to combine with an intent topic
2 lensesperson-level and organization-level intent
1 queuea focused starting point for the next outreach block

From topic to thoughtful outreach in four moves

The workflow is simple on purpose. Start with the problem your buyer is researching, then narrow until the list gives a rep a practical next action.

01

Choose a topic

Set the subject your team wants to watch, such as a business problem, service category, or priority initiative.

02

Apply your ICP

Combine the topic with 70+ filters to keep role, company, location, industry, and other requirements in view.

03

Read the signal

Review person-level or organization-level context, depending on whether the next decision belongs to a rep or an account owner.

04

Work the queue

Use the context to choose a relevant opening, then move the contact into the CRM follow-up your team already runs.

Use the lens that fits the sales motion

The same topic can matter at two levels. LeadCRM lets a team start with the view that makes the next action clearer.

Person-level intent

Use a person-level view when a rep needs a reason to make the outreach more relevant. It helps surface people whose activity aligns with a topic your team is following.

Organization-level intent

Use an organization-level view when an account owner wants to focus territory coverage. It gives the team a way to prioritize accounts that match both the topic and the account profile.

Make the signal useful to the people doing the work

For outbound reps

Build a tighter daily call and email list. Start from a relevant topic, keep the role and company filters, and lead with a message that has a reason to exist.

For account teams

Review the accounts in a territory through a new lens. Prioritize account research and expansion conversations where the topic and ICP are already aligned.

For sales leaders

Give the team a repeatable way to decide where to spend time. A focused queue makes activity planning less dependent on a static export.

Find the signal. Then find the right contact.

Intent Data helps choose the people and accounts worth attention. Lead Finder helps build out the contact details and move the result into a practical prospecting workflow.

Explore Lead Finder

Questions sales teams ask about Intent Data

What is Intent Data in LeadCRM?

It is a way to select an intent topic, combine it with your existing filters, and review a more focused list of people and organizations for sales follow-up.

Is Intent Data included with every LeadCRM plan?

Yes. Intent Data is available on every LeadCRM plan.

Can I combine intent with my targeting criteria?

Yes. You can combine an intent topic with 70+ LeadCRM filters to shape the final list around your ICP.

What is the difference between person-level and organization-level intent?

Person-level intent helps a rep focus an individual outreach decision. Organization-level intent helps an account owner prioritize the account context. Both views can support a more focused follow-up plan.

Does intent mean a prospect is ready to buy?

No. Intent is useful context for prioritization and relevance. Your team should still qualify the opportunity through the normal sales conversation.

How does Intent Data work with Lead Finder?

Intent Data helps decide who to prioritize. Lead Finder supports finding and enriching the contacts your team wants to reach next.