If you’re struggling with outdated, incomplete, or unreliable CRM data, you’re not alone. Many sales and marketing teams waste hours chasing wrong leads, misfiring emails, or manually updating contact details. This data chaos costs time, money, and trust. That’s where HubSpot data enrichment tools come in. It brings automation, precision, and power to your lead generation workflows.
In 2025, HubSpot data enrichment is no longer a “nice-to-have”; it’s a must. Whether you’re in sales, marketing, or customer success, enriched data enables you to personalize outreach, prioritize leads, and drive conversions. With tools designed to enrich HubSpot records in real-time using reliable data sources, you can now gain access to verified company and contact information at scale.
In this blog, we’ll explore the top HubSpot data enrichment tools for 2025, how they work, and which one might be the best tool for your growth journey.
What Is a Data Enrichment Tool?
A data enrichment tool is a platform that supplements your existing HubSpot crm data with verified external data sources. It updates contact and company records with missing or outdated information, such as job titles, industry, revenue, or social media handles.
In the context of HubSpot, data enrichment means pulling enriched fields directly into your CRM to improve segmentation, targeting, scoring, and automation.
Reddit users say data enrichment tools work well for auto-enriching HubSpot company data, especially for details like employee count, industry, and firmographics.
Why You Need HubSpot Enrichment Tools Now More Than Ever?
Your CRM is only as good as the data it holds. Poor crm data leads to flawed decision-making and missed opportunities. Here’s why data enrichment in HubSpot should be a top priority:
- Eliminate manual data entry by automating updates to contact or company fields
- Fill gaps in email addresses, phone numbers, and company details
- Gain deep insights from 200 million buyer and company profiles
- Trigger workflows using enriched properties like company size, location, or job role
By integrating with HubSpot, enrichment tools bring robust data directly into your CRM, supercharging sales and marketing performance.
Reddit users say there are lower-cost data enrichment options available, especially if you’re willing to trade instant automation for batch processing or semi-manual workflows.
12 Best Tools for HubSpot Data Enrichment in 2025
Here are the top tools used to enrich HubSpot contact and company data in 2025. Each one supports integration with HubSpot and offers unique enrichment features for different business needs.
1. LeadCRM
Best For: Seamless LinkedIn-to-HubSpot enrichment
LeadCRM is a powerful automation tool designed to enrich HubSpot contact data directly from LinkedIn. It syncs lead data such as email addresses, phone numbers, and company data into HubSpot with one click.
Key Features:
- 1-click LinkedIn-to-CRM sync
- Auto-captures job title, company, location
- Works with HubSpot, Salesforce, Pipedrive
- Verified data transfer
Pros:
- Simple UI, fast onboarding
- Multichannel automation with LinkedIn
- Supports multiple CRMs
Cons:
- Limited enrichment beyond LinkedIn data
Pricing: Starts at $29/month
2. Clearbit
Best For: Real-time enrichment for B2B companies
A long-time leader in the data enrichment space, Clearbit integrates directly with HubSpot to pull verified company and contact data from over 250 sources.
Key Features:
- Auto-enriches HubSpot contact forms
- Real-time enrichment
- Intent data and IP intelligence
Pros:
- Deep coverage of B2B profiles
- Real-time updates
- Native HubSpot integration
Cons:
- Expensive for small teams
Pricing: Custom pricing
3. ZoomInfo
Best For: Enterprise-level lead and data management
ZoomInfo is a premium data platform offering access to millions of company and contact profiles. It directly integrates with HubSpot CRM for precise targeting.
Key Features:
- 100M+ contact data records
- Smart segmentation and lead scoring
- Direct HubSpot CRM sync
Pros:
- Excellent for enterprise sales teams
- Intent data included
Cons:
- Complex onboarding
- Pricey
Pricing: Starting from $10,000/year
Reddit users say ZoomInfo’s instant enrich is great for real-time lead routing, but recommend backing it up with other extensions to improve accuracy and fill in data gaps.
Posts from the hubspot
community on Reddit
4. Cognism
Best For: GDPR-compliant B2B enrichment
Focused on EU data privacy, Cognism ensures data protection while enriching HubSpot CRM data using verified, up-to-date sources.
Key Features:
- Global phone number coverage
- Direct dial enrichment
- GDPR and CCPA compliant
Pros:
- Reliable for EMEA region
- Fast enrichment
Cons:
- Less U.S. contact data
Pricing: Custom pricing
5. Lusha
Best For: Quick contact enrichment
Lusha offers a browser extension and direct HubSpot enrichment for quick access to email addresses and phone numbers from web profiles.
Key Features:
- Enriches data from LinkedIn, Gmail
- Auto-syncs with HubSpot
- High data accuracy
Pros:
- Easy to use
- Free tier available
Cons:
- Limited company data fields
Pricing: Free up to 5 credits/day; Paid plans from $39/month
6. Apollo.io
Best For: Sales engagement + enrichment combo
A hybrid between an automation tool and a data enrichment platform, Apollo.io enriches lead data while supporting email outreach and workflows.
Key Features:
- 260M+ contact information profiles
- Enrich and engage prospects
- Native HubSpot integration
Pros:
- Enrichment + outreach in one
- Great for SDR teams
Cons:
- Less customizable for data mapping
Pricing: Free tier; Paid from $49/month
7. Adapt.io
Best For: Startups and SMBs
Adapt.io offers affordable HubSpot data enrichment for growing teams, enriching company and contact records with verified details.
Key Features:
- 100M+ email addresses
- Industry and job function filters
- HubSpot sync
Pros:
- Budget-friendly
- Clean UI
Cons:
- Limited global coverage
Pricing: From $39/month
8. Kaspr
Best For: Europe-focused B2B enrichment
Kaspr helps enrich HubSpot records with verified direct dials and contact information mainly from European regions.
Key Features:
- Direct dials and social links
- Chrome extension
- HubSpot integration
Pros:
- Great for outbound sales
- GDPR-compliant
Cons:
- May lack U.S. data depth
Pricing: Starts at €30/month
9. Skrapp
Best For: Email finder for B2B outreach
Skrapp is an email address finder that plugs into LinkedIn and enriches HubSpot contact records.
Key Features:
- Domain-based email lookup
- Bulk data enrichment
- Export to HubSpot
Pros:
- Simple and cost-effective
- Chrome extension
Cons:
- Only focuses on email, not phone or company data
Pricing: Free up to 150 emails/month; Paid from $49/month
10. Breeze Intelligence
Best For: AI-driven enrichment
Breeze Intelligence Enrichment uses AI and intent signals to deliver enriched data into HubSpot crm. Great for smart segmentation and personalization.
Key Features:
- Predictive lead scoring
- Buyer intent tracking
- AI-powered data cleansing
Pros:
- Great for enterprise sales
- Deep enrichment options
Cons:
- May require training
Pricing: Custom pricing
11. UpLead
Best For: Real-time data verification
UpLead offers real-time validation to ensure your HubSpot records stay clean and data hygiene remains high.
Key Features:
- 95% accurate email addresses
- Real-time validation
- CRM integrations including HubSpot
Pros:
- High data quality
- Great UI
Cons:
- Limited automation features
Pricing: Starts at $74/month
12. LeadGenius
Best For: Custom data enrichment
LeadGenius builds bespoke datasets and enriches your HubSpot crm data with verified company and contact insights.
Key Features:
- Custom B2B datasets
- Deep segmentation
- Direct HubSpot export
Pros:
- Customizable data
- High-touch service
Cons:
- Slower than real-time platforms
Pricing: Custom pricing
Final Thoughts
In 2025, the key to smart selling isn’t just outreach, it’s data intelligence. Whether you’re enriching lead data, automating CRM updates, or syncing email addresses and phone numbers, the best tools for HubSpot data will help you scale with precision.
From tools like LeadCRM for LinkedIn enrichment, to enterprise-grade solutions like ZoomInfo and Clearbit, the right tool will help you unlock intent data, clean up your HubSpot contact list, and prioritize data like never before.
Invest in the tools for HubSpot data enrichment, integrate them into your workflows, and join the HubSpot community of sales pros using enriched data to win smarter.
FAQ's
How Do I Check Enrichment Coverage in HubSpot?
To check enrichment coverage in your HubSpot account, go to the Properties section of any contact or company record. Here you can view enriched fields, such as job title or industry, and determine how many are auto-filled via your connected data enrichment tool.
Is HubSpot a Data Management Tool?
Yes. While primarily a CRM and marketing automation tool, HubSpot also acts as a powerful data management system. With the right enrichment tools, HubSpot evolves into a customer data platform that provides a 360° view of your leads, prospects, and customers.
How do I enrich my HubSpot records?
Use one of the top HubSpot data enrichment tools mentioned above. Integrate the tool with your HubSpot crm, and set auto-enrichment workflows to update fields in real time.
