Imagine having the power to connect with your ideal customers effortlessly. By integrating LinkedIn and HubSpot, you can turn that vision into reality. This dynamic duo allows you to fine-tune your advertising on LinkedIn while harnessing HubSpot’s tools to track your performance and personalize your outreach. It’s about working smarter, not harder, where you get to build genuine relationships and engage authentically with your audience. Get ready to transform the way you approach sales and marketing, making every interaction count!
This step-by-step guide covers how to connect both LinkedIn Ads and LinkedIn Sales Navigator with HubSpot.
Prerequisites part 1:
Before you begin
- You must have Publish access to the HubSpot Ads tool.
- You must be an Account Manager in your LinkedIn Ads account.
- Your LinkedIn Ads account must be active (not paused or on hold).
- Disable any kind of ad blockers that might interfere with the connection process.
Prerequisites part 2:
Navigate to the Ads Tool in HubSpot
- Log in to your HubSpot account.
- Click the Settings icon in the top-right corner of the screen.
- In the left sidebar, go to Marketing > Ads.
Prerequisites part 3:
Connect Your LinkedIn Ads to HubSpot
- Click Connect Account at the top right of the Ads dashboard.
- Choose LinkedIn from the list of ad platforms.
- A pop-up window will appear urging you to log in to your LinkedIn account. Enter your credentials and authorize HubSpot to access your ad account.
- Select the ad accounts you’d like to connect.
- Toggle Auto-tracking ON if you want HubSpot to automatically add tracking parameters to your LinkedIn ads.
- Click Connect to complete the integration.
You can now create, manage, and analyze your LinkedIn Ads directly from the HubSpot Ads dashboard.
Steps to Connect LinkedIn and HubSpot
Sales teams benefit immensely from connecting LinkedIn Sales Navigator with HubSpot. This LinkedIn HubSpot integration gives you direct access to LinkedIn insights on contacts and companies and allows you to send InMail directly from the HubSpot CRM.
Step 1 : Ensure Eligibility
You’ll need:
- HubSpot Sales Hub Professional or Enterprise subscription.
- LinkedIn Sales Navigator Advanced Plus license.
Step 2 : Install the LinkedIn Sales Navigator App
- In your HubSpot account, click the Marketplace icon (in the main navigation).
- Select App Marketplace.
- Search for LinkedIn Sales Navigator.
- Click on the app, then click Install App.
For more help, check out this video:
Step 3 : Authorize the Integration
- A window will prompt you to log in to your LinkedIn Sales Navigator account.
- Grant HubSpot the required permissions.
- Once authorized, the LinkedIn Sales Navigator panel will begin showing up on your contact and company records inside HubSpot.
Reddit users say LinkedIn and HubSpot integration is still limited, and many rely on third-party tools or Chrome extensions to log InMails, sync contacts, or push LinkedIn data into HubSpot more seamlessly.
Features After Integration of LinkedIn and HubSpot
- LinkedIn Insights: View LinkedIn information for contacts and companies directly within HubSpot records.
- InMail Messaging: Send InMails to contacts from within HubSpot.
- Lead Recommendations: Access recommended leads and connections based on your CRM data.
Note: This integration does not allow importing contacts from LinkedIn into HubSpot.
Reddit users say the LinkedIn–HubSpot integration is helpful for syncing Sales Navigator insights, but direct access to a contact’s LinkedIn ID in HubSpot properties isn’t natively supported.
Bonus: Use Third-Party Tools for Deeper Integration
If you’re seeking more advanced synchronization between LinkedIn and HubSpot, consider third-party tools like LeadCRM. It is a LinkedIn Chrome extension that offers native integration with HubSpot, enabling seamless synchronization of your LinkedIn outreach activities directly into your HubSpot CRM.
With LeadCRM, you can capture and sync leads from LinkedIn into HubSpot in real-time. The extension allows you to view CRM data on LinkedIn, enrich contact profiles, and add LinkedIn contacts to your HubSpot workflow without leaving your browser. WIth Waterfall Data Enrichment technology, they deliver industry-leading data accuracy and coverage, ensuring your sales teams always have the most reliable contact information at their fingertips.
By leveraging LeadCRM’s capabilities, you can enhance your LinkedIn outreach efforts while maintaining an up-to-date and organized lead database within HubSpot, streamlining your sales processes, and improving overall efficiency.
For HubSpot integration with LeadCRM, click on the page.
Reddit users say integrating LinkedIn Sales Navigator with HubSpot boosts ABM efforts, especially when paired with tools like leadCRM to enrich contacts and streamline CRM syncing.
Benefits of Connecting LinkedIn and HubSpot
1. Unified Lead Management
- Capture leads from LinkedIn ads directly into HubSpot.
- Automatically track lead source and campaign performance.
- Streamline the sales funnel from awareness to conversion.
2. Centralized Campaign Tracking
- View and manage all your LinkedIn Ads from within HubSpot’s Ads dashboard.
- Analyze ad performance with HubSpot’s advanced reporting tools.
- Attribute leads and customers to specific LinkedIn campaigns.
3. Improved Lead Attribution
- Use HubSpot’s auto-tracking feature to monitor which ads are converting.
- Accurately calculate ROI on LinkedIn ad spend.
- Tie LinkedIn campaigns to deals, revenue, and lifecycle stages.
4. Enhanced Sales Personalization
- Access LinkedIn Sales Navigator insights (like mutual connections, job changes, and recent activity) inside HubSpot contact records.
- Send InMails and connection requests directly from HubSpot.
- Get lead recommendations based on existing CRM data.
5. Time-Saving Automation
- Auto-sync contact engagement data between LinkedIn and HubSpot.
- Reduce manual data entry and duplicated efforts.
- Set up workflows based on LinkedIn engagement (e.g., auto-follow-up on form submissions).
6. Smarter Targeting and Retargeting
- Create custom LinkedIn audiences using HubSpot lists.
- Retarget leads who interacted with previous campaigns or website pages.
- Deliver highly personalized ad experiences.
7. Sales and Marketing Alignment
- Give both teams visibility into ad performance and lead quality.
- Share insights across teams using a single, unified platform.
- Close the feedback loop from campaign to conversion.
8. Scalable Outreach
- Use HubSpot’s CRM and workflow automation to scale your LinkedIn prospecting efforts.
- Combine email, InMail, and call sequences for better multi-channel engagement.
Final Thoughts
Connecting LinkedIn and HubSpot is one of the most effective ways to align your marketing and sales efforts. With just a few steps to follow, you can start leveraging the power of both platforms—maximizing your outreach, automating data collection, and closing more deals faster.
If you’re already using both tools but haven’t connected them yet, now is the time to bring your LinkedIn insights into your HubSpot workflow.
