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Category: NEWS

5 Essential Software Every Business Needs to Use

Operating a business is an incredibly difficult task. Every founder or manager knows that without using automation, scaling up business operations would become impossible for them. Thus, here are 5 essential software every business needs to use to scale their operations and revenue.

Managing a small team of stakeholders is easy. As you can measure their individual efforts and outcomes in your operations. But, when your team starts growing, you start working on various products, the entire thing starts becoming complicated. Here is the list of those essential software every business needs to adopt in order to make their process fluid.

5 essential software your business needs


1. Lead generation software

Perhaps the most important thing for any startup is to build a revenue stream that helps them keep going. Whether you are working in the service industry or building products for your end-users; you have to make sure that your sales pipeline never runs dry.

Investing in a great lead generation tool that integrates with your CRM and helps you manage your team accounts should help in this case. You can also invest in getting a good customer relationship management (CRM) tool. This also helps you to build new relationships and nurture them at scale.

A lead generation software will not only help you to bring new potential clients in your sales pipeline but also help you to improve your hiring in your business venture.

2. Payment software

Businesses have gone beyond borders. Thus, receiving payments in various currencies should be at the preference. There are various tools available in the market that will help you receive your client payments to your bank account. These payment software generally work with subscription plans or commission basis and sometimes both.

You can use a payment software that is light on your pocket and will give you an option to select your custom amounts to make custom payment links. Payment software and digital tools also give an option to generate invoices for your end-users, so you can go ahead with a software that satisfies your business needs.

3. Project management software

Businesses are always working on solving customer problems by providing innovative solutions. But, innovative solutions have to get delivered on time, otherwise there is no point in providing a useful solution late. Here, project management software will come to help you by giving you an ability to track the deadlines, actual work done by the team members, number of hours given to each module, and assign work to dedicated team members.

There are tools that help you to build kanban boards or use agile methodologies in their project management options. So, you can use these tools according to your product or services needs.

4. Accounting software

Accounting software will ease your operations by helping you manage your revenue, billing, spendings, transaction history, salary payments, vendor payments, and even recurring fees.

Market has accounting software ranging from providing you basic ERP features to bill generation tools. As per your services, you can get software that offers you scalability. Managing employee data, their attendance, performance, and MIS report management can be done in a collaborative software that allows you to manage your accounting and HR operations.

5. Communication software tools

Communication tools are the crucial part to manage your business. From managing internal communication with your team to managing client communications on digital platforms, communication tools play a vital role for your sales, marketing, recruitment, and support team.

Digital communication tools like Zoom, Google Meet and Calendar booking solutions like Calandly, Kalendar Pro will help you in this case to manage your outbound communications.

So, these were the most essential 5 software for businesses to use in their daily operations to keep them smooth and scalable. If you have any others to suggest, do let us know to include and make the blog even more insightful.

Hope you will be able to manage your business and teams smoothly with the help of these software. Above all of that, building a framework for getting things will also help your team to perform better.

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Punit Mishra March 13, 2023 0 Comments

Seven Steps to Create a CRM Strategy for Your Business

A customer relationship management (CRM) strategy is a data driven approach to build and maintain professional relationships with your customers and contacts. Any form of relationship requires investment. When it comes to a company’s connections with its consumers, this is especially true. They require thought, empathy, personalisation, and consistent communication.

The most prosperous companies understand that they cannot allow their clients to make a single transaction before riding off into the distance. Instead, they invested everything into a CRM strategy to keep those connections strong and so increase their revenue.

What is customer relationship management?

A CRM (Customer relationship management) is a technology that manages your organization’s interactions and relationships with the existing and potential customers.

Every step and touchpoint you take to maintain strong ties with your clients will be included in your CRM strategy.

CRM is often modified to match the business needs and how they manage their client contacts. CRM software tools are related more towards building and maintaining relationships in an efficient way, These advanced tools are not limited to keeping data of your customers, it also lets you sync data with your teams, manage notes, upload documents, and so on.

Importance of a good CRM strategy

Your CRM strategy serves as an incentive and guiding force for you to manage your engagement with the client. The time and effort put into developing these strategies will bring better results in future. The advantages of using a CRM strategy are:

  • A customer relationship management: approach gives you a more comprehensive picture of your total customer journey as well as your history with each unique lead or client, enabling you to provide better and more individualized service. Instead of depending on canned responses and impersonal conversations, this context enables you to provide a more individualized experience and better service. 
  • Making decisions based on data: Having a bird’s-eye perspective of the stages of your client experience, the pipeline of leads, and other information gives you data and insights you can use to make more strategic advancements in the future. For instance, you can see that consumers are leaving at a particular stage of the customer experience or that a particular reaction time produces the greatest outcomes.
  • Enhancing your standing: Your company’s reputation is improved when you provide individualized help and exhibit genuine interest and engagement in your connections with customers. Customers are far more inclined to refer you to others as a result of how helpful, dedicated, and trustworthy you come across.
  • Improving client retention and loyalty: Is it really fair to blame clients for leaving if they only hear from you occasionally? Customer relationship management strategies help you to give customers value and support on a frequent basis. This strengthens their sense of loyalty and motivates them to continue doing business with you, both before and after purchases.

The biggest advantage of a CRM strategy is realized when you combine all of those factors: raised business revenue and profitability.

7 steps to create a CRM strategy

Effective customer relationship management has many benefits, but achieving it needs more than just saying, “We need to remain in touch with our customers more!”

Like any other type of business effort, you need to have a plan in place a single source of truth that you and your team can use to map out and enhance how you engage with consumers and cultivate those relationships.

Your CRM strategy will be useful in this situation. It serves as your guide for boosting client satisfaction and maintaining open channels of communication without coming across as intrusive or demanding.

These are seven steps you may follow to develop your own CRM strategy and start enjoying the advantages.

1. Define your CRM goals

The main goal of any  CRM is to improve their relationship with the customer. 

To achieve that you need to have a proper action plan in detail like:

Before having a plan it is necessary to know the end goal or target around which your plan will revolve. For example :

  • Boost your rate of customer retention.
  • Boost customer upgrade rates
  • Increase the number of satisfied customers.

2. Identify your customers

You must first fully comprehend your clients if you hope to build better and more advantageous ties with them.

No, this does not imply that you must memorize everyone’s location or name. Instead, you must comprehend the broad categories into which your usual clients fall. What are they aiming for? their difficulties? How does your business assist?

Building buyer personas or marketing personas—representations of your target consumer based on actual facts and experience—is effective for many businesses. 

The key here is to really get to know your usual clients and what drives them. This aids in focusing your outreach and customer relationship management techniques on those specific audiences rather than general and non-targeted audiences.

3. Understand your typical customer journey

Putting oneself in the other person’s position and comprehending their struggles and feelings is one of the best methods to strengthen any connection.

When you outline your customers’ journeys, you are doing just that. You are putting yourself in the position of your customer and imagining what their regular interaction and growth with your business entails.

The simplest method to accomplish this is to actually sketch out your client journey as a kind of flowchart. In order to create distinct journeys for each conceivable entrance point, your beginning point should be how potential clients learn about your business.

4. Spot areas for improvement

Your routes have been planned. It’s time to use a magnifying lens to examine them right now. What parts of things are crumbling? What needs to be strengthened?

It may occur to you that you lack a method for proactively identifying new website visitors so that you may make them an offer. Or perhaps you’ll see that customers drop off fast after joining up because they don’t get the onboarding assistance they expected.

Reviewing prior client feedback might be wise as you examine your customer interactions and experiences through this crucial (but essential) perspective. Whether customers complain about a slow response time or a lack of personalisation in interactions, such difficult-to-hear observations will aid you in further refining your CRM methods.

5. Roll out strategic changes

You are aware of what has to be fixed; how will you go about putting it into action?

The focus of this step is to identify the changes that can be made to your customer relationship management.

At this stage you should discuss all the possibilities that would enhance your customer journey, it could be setting up an automated “welcome” email workflow for new customers, setting up a knowledge base for self – service information, creating custom sequences for the customer outreach and more.

6. Support changes with processes

Customer relationship management investment cannot be put off until you have the time or the thought. These initiatives must become a regular part of your team’s routine for you to see results.

To support the improvements you suggest, it is crucial to develop processes. By doing this, you and your team may incorporate such procedures into regular activities and be confident that they are carried out.

Put workflows and standardized procedures in place to ensure that your CRM initiatives are carried out dependably and painlessly, from setting timetables and assigning specific task owners to drafting templates and leveraging automation.

7. Measure your performance

It takes time and effort to continually improve your customer relationship management; you can’t just figure it out once and wait for the magic to happen.

Regular opportunities to assess your progress must be part of any CRM strategy. Check your progress against the CRM objectives you defined in the first phase by going back to them (this is another step where a CRM solution comes in handy).

This gives you the ability to proactively make any additional alterations or advancements that are required. You want to be flexible and nimble, just as with any other kind of approach.


Every lead that enters your sales pipeline is a fresh opportunity to get converted into a potential paying customer. Implementing a CRM strategy in your organization will allow you to help you optimize the flow of your customers in the system and nurture them at scale.

Make sure to deploy a CRM solution that offers flexible CRM integrations to scale up with the ever changing business needs. This will help you to adopt the shift faster and adopt the change in the sales process easily. There are tonne of CRM solutions available in the market including HubSpot, Zoho, Pipedrive, and Salesforce – depending on your budget, scalability and workflow, adopt the right CRM strategy for your business.

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Punit Mishra March 9, 2023 0 Comments

What Is Prospecting?

Every business survives by becoming sustainable when their income and revenue sources grow. To grow revenue, businesses need to keep their sales pipelines filled with fresh prospects and leads. Thus, prospecting becomes an integral part for the sales cycles.

By running prospecting and lead generation campaigns, businesses can achieve these results:

  • Brand visibility 
  • New revenue sources
  • Expansion of the market

 So let’s understand the process of prospecting.

What is a prospect in sales?

A prospect is a person or an organization who is the closest match to the seller’s criteria for being a potential customer. The criteria that determine the ideal customer profile depends on the products and services that the organization sells.

This criteria acts as an anchor for the sales reps and marketers to know their target audience or ideal customer.

Now that we have defined a prospect, it would be easy for us to learn prospecting.

What is prospecting?

Prospecting is the primary step in every sales process; it includes identifying potential customers, known as prospects. The idea of prospecting is to build a database of users that are most likely to become your customers and then connect with them by putting them in your sales pipeline to convert them into paying customers.

Importance of qualifying prospects?

Qualifying prospects focuses on doing the research to ensure high-quality and high-value prospects enter the sales pipeline. This process encompasses reviewing prospects’ job responsibilities, company organization charts, and online activity to better understand them.

How to do prospecting

  1. Start by doing research on your prospect and their business to ensure that they are valuable to you.
  2. After you know your target audience, approach them according to their likelihood of becoming a customer.
  3. Prepare a personalized pitch for your prospect.
  4. When approaching a prospect, provide value and address their pain points.
  5. Avoid sounding salesy.
  6. Improving your interaction with each approach.

What are the different channels for sales prospecting?

You can approach clients in different ways via different channels, like

  • Cold calls
  • Warm calls
  • Cold emails
  • Social Media
  • LinkedIn 
  • Live events


The first rule to increasing sales engagement is knowing about the person you want to sell to. To increase personalization, sales reps need to devote more time and effort on perspective. With automated prospecting and sales engagement software, this can be accomplished. LeadCRM is one such app that will help you integrate your LinkedIn profile to your CRM to scale your prospecting.

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Punit Mishra March 2, 2023 0 Comments

Must Have Features for Enterprise CRM Solutions

When you select an enterprise-grade product for your organization, there are various needs you need to work upon and should solve your key pain points.

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Punit Mishra February 22, 2023 0 Comments

Why is it necessary to integrate LinkedIn with Salesforce?

Job search, personal branding, hiring, and learning new skills all this is available on Linkedin. But is this all you know about LinkedIn? Did you know sales teams from various organisations use the CRM of LinkedIn to know about their potential client?

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Jaynish Shah October 20, 2022 0 Comments

Why Do Sales People Need to Integrate LinkedIn with Salesforce?

There are a lot of businesses that have their presence on LinkedIn, but how many of you know or use the complete potential of LinkedIn as a platform? Very few, right? Moreover, some companies use Salesforce for better.

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Jaynish Shah October 20, 2022 0 Comments

LinkedIn Integration with Pipedrive : A Complete Guide

Are you a sales rep trying hard to break the monotony and get your sales soaring? Well, if you answered in yes, you have landed on the perfect blog.

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Jaynish Shah October 19, 2022 0 Comments

5 Reasons why the sales team needs CRM integration for LinkedIn leads.

With over 660 million active users, LinkedIn is one of the top social networking sites. LinkedIn enables you to expand your horizons and reach out to several professions from diverse domains.

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Jaynish Shah January 29, 2021 0 Comments