LinkedIn Marketing

Most businesses fail due to the inability of the business to generate clients that can generate revenue for the business to strive. Finding the business opportunity for your business is quite essential for any business to grow and expand. But, today’s marketplace is not limited just to the personal and businesses that you know of. With a social media platform like LinkedIn you can generate leads that can help you in generating the leads. I know this sounds simple but it demands your attention and efforts which are always in scarcity. So, how can you generate leads on LinkedIn?

To use LinkedIn to generate leads there are prerequisites that can optimize your lead generation.

• First is to optimize your LinkedIn profile (i.e) don’t leave any information in your profile empty. 
• Creating valuable content and be a thought leader in your niches 
• Add the Webpage of your organization, the sector it serves, its size, and any other details you can.
• Make your net as wide as possible because company specialties are the dragnet that helps your company be found in LinkedIn searches.

These are some tips that will help you optimize your LinkedIn profile.

Why should you choose LinkedIn for lead generation ?

Search lead on LinkedIn

LinkedIn has a wide web of people with whom you can connect to. Utilizing these opportunities can help your business to generate leads.Wpromote’s State of B2B Marketing Survey indicates that 62% of B2B marketers claim LinkedIn helps them create leads, which is more than twice as many as the next-highest social platform.

Marketers may engage with the targeted prospects with relevant, practical content in the correct context by utilizing the information at their fingertips and LinkedIn. It works for successful B2B lead generation. Following are the ways in which LinkedIn is helpful in generating leads:

• It consists of buyers who are professionals.

  More than 20% of LinkedIn members have purchasing authority for their organizations. Your company might connect with at least 61 million senior-level influencers and 40 million decision makers. Your target demographic is probably already using it because it is the social media network that Fortune 500 organizations utilize the most.

• Lead conversion rates on LinkedIn are higher and cost less.

  Even if you choose a paid strategy, you will still save money compared to launching a comparable ad campaign on a search engine or another social media site. There are ways to get leads on LinkedIn for free.

Add LinkedIn leads to CRM

You now need to add pertinent leads to your CRM system and successfully manage those leads. Sort them into groups, engage with them, and advance them through the pipeline.So, let’s get started with the list of CRM tools that support LinkedIn integration.

How to Integrate CRM with LinkedIn?

There are tools that let your CRM connect with LinkedIn. One such tool is

LeadCRM’s role

Step 1: Go to Google Chrome and Install LeadCRM.

Step 2: After adding LeadCRM to your Chrome extension view the LendCRM

Step 3: SignIn or LogIn into LeadCRM

Step 4: On the front page click on Integration and Connect your CRM

Step 5: Open your LinkedIn Account and Click on the Add CRM (reflecting that your CRM is now integrating to LinkedIn)

Step 6:  The contact details are added and if you can also add deals if you want to

The image below shows the option of selecting the deal value.

With these simple and easy steps you can integrate your LinkedIn Account with your CRM and accelerate your lead generation.

Why should you choose LeadCRM for CRM integration?

Now that you know how you can integrate your CRM. Let’s see reasons to choose LeadCRM. LeadCRM instantly pulls the lead’s data from their LinkedIn profile and exports it with a single click into your CRM.To verify that the data gathered is accurate, comprehensive, and reflects a real lead, LeadCRM solutions carry out a number of automatic tasks.

The tools ensure that the data is always up to date, accurate, and best of all it offers automated data enrichment of your prospects data. Your dashboard will display any new updates, keeping you informed and worry-free. Your life is made simpler by LeadCRM.All of your interactions with leads and prospects are automatically recorded by LeadCRM.

Features like:

• Contact enrichment: With the feature of contact enrichment you can manage the lead data at the same time manage the lead data with ease. 
• Generate more leads: You can connect with thrice the number of prospects as before and automate lead generation with automated data entry work.
• Get notes: Lead CRM facilitates you to add notes and tag directly to your LinkedIn profile.
• Sync your LinkedIn Messages: You can sync your LinkeDIn Messages automatically at the same time move all your conversation into your CRM. 
• LinkedIn Email Finder: Get the email addresses of all your LinkedIn connections and update them into your CRM.
• Integrate CRM: Connect the CRM of your choice with ease with LeadCRM. Whether you are on the LinkedIn primary plan , premium plan or using Sales navigator you can sync your account effortlessly to your account.

Email Finder and more make it possible for you to focus on revenue generation. So, boost your lead generation process with LeadCRM.

Many monitoring options in Sales Navigator can be utilized to track your accounts and sales effectively.

You can, however, take this a step further by syncing your Salesforce CRM with Sales Navigator. Assisting in transferring crucial data, such as leads and accounts, from CRM to Sales Navigator.

Before we begin, it should be mentioned that you must have a Sales Navigator Team or Enterprise Edition to enable the sync or the integrated profile.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

CRM Syncing allows you to seamlessly integrate data from LinkedIn into the programme of your choice.

The sync can also help you see more information on certain user accounts. It’s a device made to increase effectiveness. Putting everything in one place to keep you informed of messages, contacts, and actions you’ve taken.

Syncing up your CRM platform will be different depending on your CRM system.HubSpot, Oracle CX Sales, Pega, SAP, and SugarCRM are just a few CRMs that don’t support any sort of synchronization at all. You will only be able to use Embedded Profiles with these programmes. Salesforce and Microsoft Dynamics are two CRMs that LinkedIn supports and have the ability to sync with.

Marketers can use the data at their fingertips and LinkedIn to engage targeted prospects with pertinent, useful material in the right environment. It works well for generating B2B leads. On LinkedIn, lead conversion rates are greater and more affordable.

When compared to starting a comparable ad campaign on a search engine or another social media platform, using a paid method will still save you money.

Configure your sync settings, then link your Salesforce CRM to LinkedIn Sales Navigator through LeadCRM.

Salesforce and Sales Navigator integration:

Step ##1:

• Download the LeadCRM chrome extension
• Then log in to LeadCRM and Click On Integration.
• Integrate Salesforce to LeadCRM.

Step ##2:

• Log into LinkedIn Sales Navigator first.
• There on the right you will see the “Add CRM” button.
• Add SalesForce.

All the data of your prospect will be integrated into Salesforce.

Notes can be logged in the CRM using this feature.

Log calls:This enables users to record phone calls with CRM contacts.

Only users of Sales Navigator Enterprise have access to certain features, such as:

Generate leads: This enables the conversion of leads from Sales Navigator into contacts in your CRM.

Create contacts:Sales Navigator users can use this feature to create contacts.

The sales team finds maintaining their database simple and gathering prospective leads from wherever. Although using LinkedIn to onboard new clients is expensive, the cost is reduced when a CRM is included. To produce new leads and customers, this enables one to analyze historical consumer spending trends. Using this method, you may save time and create enduring relationships with your clients while ensuring that none of their demands go unmet.

Also, thanks to CRM interaction with LinkedIn, tracking customer preferences and adjusting services accordingly are straightforward. This helps to establish a stronger connection with the client, which fosters a long-lasting relationship.

Connecting your CRM with LinkedIn may seem very easy, but it will enhance your sales engagement and save you time to focus on your leads. With LeadCRM, you can achieve this with some easy steps.

Sales Navigator offers a variety of monitoring options that may be used to efficiently track your accounts and sales.

Nevertheless, you can go one step further and sync your Sales Navigator with your CRM. This helps with the movement of important data from CRM to Sales Navigator, including leads and accounts.

Before we get started, it should be noted that you need to have a Sales Navigator Team or Enterprise edition in order to enable the LinkedIn CRM sync or the integrated profile. Installing the LinkedIn Sales Navigator extension for CRM will allow you to connect with prospects directly from CRM after finding them on LinkedIn.

Sales Navigator is a technology that gives salespeople exceptional knowledge of their clients’ professional lives.

By checking out their business profiles and keeping up with their status changes, you can judge the value of leads. Finding the correct leads and converting them accordingly becomes simple.

CRM gives you have access to:

• Their sales data as well
• You can connect with people on LinkedIn
• Reach out to them
• Follow their updates
• Explore their network

When Sales Navigator and CRM are integrated, it’s much simpler to contact a prospect on LinkedIn without having to switch windows.

Here is where sales teams can get the best chrome extension to generate better leads and revenue: LeadCRM

LeadCRM is a chrome extension that is used to sync LinkedIn Sales navigator to the CRM of your choice. Here is how you can do that:

#Step 1: Download LeadCRM chrome extension

You can view the LinkedIn Sales Navigator associated list in the details page of leads, contacts, accounts, and deals by installing the LeadCRM chrome with your CRM.

• Your prospects’ profiles are shown in the associated list as widgets.
• To follow up with CRM leads, contacts, and accounts via LinkedIn, push those information to Sales Navigator.
• Follow the professional activity of your clients on LinkedIn.
• Investigate the connections and professional network of your customers to get additional leads.

Now that we know the benefits of syncing CRM’s to LinkedIn let’s and how can we achieve that download LeadCRM now to optimize your sales process.

Are you someone looking to expand your customer base exponentially? Every budding entrepreneur aims to look for the opportunity to make his customer interaction seamless.Powerful platforms like LinkedIn and CRM can be valuable tools to achieve that goal. Integrating these two platforms will not only boost your customer base but, at the same time, bring more customers into your pipeline.

In this article we talk about the role of CRM, significance of integrating CRM with LinkedIn account and tools that help you integrate your LinkedIn account with CRM.

Read on: To know ways and tools that accelerate your customer engagement and customer data management.

Customer relationship management (CRM) is a technology that manages all aspects of customer relationships and interaction in the company. A Customer relationship management system helps to manage and update customer information effortlessly.

Five Benefits of Using a CRM System

1. Improved Customer Service:When your multi-functional sales system is integrated well by your CRM system, it is easier for the sales team to focus on the customer facing activity. Activities like prospecting, interacting with leads, and sales training gets streamlined. A CRM system brings the whole workflow at one place.
2. Increased Customer Lifetime Value:The optimized sales process makes it possible for the sales rep to keep a track on their leads and manage their data effortlessly. This saves a lot of time to strategies to enhance the relationship with the clients.
3. Analyze Customer Data:The feature of data forecasting enables your sales reps to evaluate the deal value and estimated time of closing the deal. This kind of data helps your sales reps to focus on the high priority deals.
4. Boost Your Productivity:The streamlining of the workflow at a single palace and automated customer data enrichment can shorten your sales cycle significantly. As a result your sales reps can close deals faster and efficiently.
5. Engage with Customer Effectively:It’s very important to track the resources that are being used in successfully closing a deal. Correlating your deal closing with the resources that have been used in doing so will let you track earning per deal closed.

LinkedIn is a social media platform designed for the professional to engage with their customers, generate leads, and more. If you optimize your networking with the right people then your business will thrive.

By posting content that is relevant to your niches you can be a thought leader in the marketplace. This can help you advertise your blog post which can drive on your website traffic, generate inbound leads, build brand awareness.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

1. Be a thought leader
2. Can be used for recruitment
3. Research on your prospec
4. Generate lead
5. Stay updated on career front 

As discussed earlier, integrating CRM and LinkedIn can improve your productivity to the next level. Following are the benefits of integrating CRM and LinkedIn:

• Tracking and managing helps you to effectively engage with clients.
• Stay updated with the customer information 
• Import data easily to your CRM
• Build an efficient outreach campaign 
• Accelerate your lead capturing

These are some of the benefits to integrate your CRM system with your LinkedIn account. Most significant one is generating leads for your pipeline. 

The main aim of LinkedIn integration is to make a seamless lead generation process. By seamless lead generation I mean generating leads with less friction and with fewer clicks. But, just using technology is not sufficient for generating leads. You need to have a complete profile, target your audience and import them to your CRM to convert them into a prospect.

The big question here is how to connect CRM to LinkedIn.

In an article published by Forbes, Gene Marks, a senior manager at KPMG wishes for a “holy grail” that can truly integrate LinkedIn-CRM. I guess we have found one. 

The software you choose to connect your CRM to LinkedIn via LeadCRM can be a game changer in your lead generation and customer management operations.

So, can you connect any CRM to your LinkedIn account?

LinkedIn does not offer to connect all CRMs to your LinkedIn account. You can integrate only Salesforce and Microsoft Dynamic directly into your LinkedIn account, but for that, you have to subscribe to the premium account. Doing so can be heavy on your pocket.

To integrate the CRM of your choice, you have to subscribe to LinkedIn Sales Navigator and have a premium LinkedIn account. Even after that, you can only have a limited number of features that facilitate lead generation.

On the other hand, if you choose from the various tools that not only integrate your LinkedIn account (basic, premium, and sales navigator) with the CRM. But, by offering you more features to optimize your lead generation, you can accelerate your lead generation in a cost effective way .

With LeadCRM, you can:

• Import your leads to the CRM of your choice
• Prioritize your leads according to their deal value
• Update your customer’s data automatically
• Analyze your customer data 
• Get detailed customer information in no time

The added benefit to this is that you don’t have to subscribe to the premium LinkedIn account or sales navigator. You can integrate your LinkedIn account (basic, premium, and sales navigator) with the CRM of your choice.

Now, the benefits of integrating LinkedIn to your CRM let you know more about the CRM that you can use.

Explore: What are the top three CRM integration for LinkedIn

Salesforce is one of the most customizable and scalable CRM solutions if implemented well within a company. If your company is enrolled with Salesforce and you are using LinkedIn for sales or hiring processes, the integration will make your job easy and scalable.

With Salesforce you can manage your leads, sales opportunity and customize your report. Get all the information you require on a single screen to increase sales.

Following are the benefits of using Salesforce:

• Identify critical contacts and easily follow up on leads
• View an organized, customizable view of all your sales information.
• Gather and sync important data directly from your mailbox.
• Enhance every transaction with speed, intelligence, and personalization
• Utilizing the Salesforce mobile app at any moment to access and update your data.

With the above benefits Salesforce is one of the best CRM that you can use for your business to manage your sales process.

HubSpot CRM is a CRM system that is one of the major players in the market. Your company must be enrolled in either HubSpot’s Sales or Enterprise subscriptions in order to enjoy their LinkedIn integration.

A subscription to LinkedIn Sales Navigator is also required. Contacts cannot currently be imported into HubSpot CRM’s LinkedIn integration, but you can browse LinkedIn data and send InMail from HubSpot’s hub.

A significant CRM company having a LinkedIn integration is HubSpot Sales Hub.

• Complete CRM capabilities
• Tools for generating sales
• Functionality for invoices and quotes
• Analytics, reporting, and forecasting

Integration with LinkedIn Prices for LinkedIn Sales Navigator start at $99.99 and for HubSpot Sales Hub at $45.

To provide each customer with an excellent customer experience, Zoho CRM Plus unites your sales, marketing, customer support, and any other customer-facing staff on one platform.

It keeps your customer at the center of everything you do by combining business data, customer engagements, ROI, and more.

Some Awesome Features:

• Through real-time notifications, Zoho CRM Plus makes sure you always have access to the complete context across all channels.

• Zia, the AI assistant from Zoho, helps your teams succeed by forecasting market trends, recommending the most effective times to reach out to consumers, detecting sentiment in emails and support questions, and offering insightful business dashboards.

• Use of ASAP in Zoho CRM Plus to make it simple for your customers to get answers in your knowledge base, submit tickets, or chat with your support staff from your website or mobile app. 

LinkedIn has a wide web of people with whom you can connect to. Utilizing these opportunities can help your business to generate leads.

Connecting your CRM to LinkedIn gets really easy and cost effective with LeadCRM and the effect that it has on your sales process is quite positive. Therefore, boost your CRM by automating the customer data collection process with LeadCRM.