14 Best CRMs to Drive Your Sales Process
When it comes to choosing the best CRM for our business the solution to that would be going through various CRM platforms. To make it easy for you we have compiled a list of CRM platforms so that you can speed up the process.
With rapid evolution of the technology in the sales, CRMs have become a necessity for the sales teams and have become more user friendly.
So, what is a CRM?
CRM stands for Customer Relationship Management, the main function of any CRM software is to gather customer interaction across all the channels on a single platform. This helps the business to manage data and improve customer experience, retention and satisfaction. CRM is beneficial for all sizes of business to drive growth and profit.
They are designed for the sales, marketing and services industry.
Why is CRM important?
CRM is important as it helps the organization as it helps any organization to collect, organize and analyze data. This helps the organization to improve customer satisfaction and with the data that is collected in the process improves the understanding of customer preference.
A better knowledge of the end user is the most important factor for any organization. Features like contact management, sales team and customer opportunity management, Report and Dashboard management helps the organization in managing the relationship with the customer.
What are the features that you should look for in a CRM?
With many CRM to choose from it’s important to know which CRM feature would solve your pain points and optimize the sales process. Following are the general features that would help you select the right CRM for you.
Contact Management: This feature allows organizations to gather and segment the contact of your consumer to increase efficiency of the data collection and influence marketing activity.
Sales team and customer opportunity management: Knowing who to prioritize for the maximum result can improve the result of your time and effort as the chances of converting a lead improves. With lead scoring this can be achieved by giving numerical value to the leads according to the value assigned to the different parameters.
Lead management: During the sales process a lot of data is collected which when analyzed properly can give key insight on how to improve the sales process and create better campaigns. A CRM that collects the data from different channels like LinkedIn, social media platforms and more will save more time and optimize the sales process.
These are some general features that every CRM should have. If you have that trend to your specific individual needs you can extend this list to suit your needs.
To ease your work below is the list of some CRM that you can use as reference to find the right CRM for yourself.
Pipedrive focuses on building customer relationships with the ultimate goal to sell. It has a customer base of 100,000+ paying customers spanning across 179 countries. The simple yet powerful design makes it easy to use software.
Monday sales empowers business owners and sales reps at every phrase of the sales cycle and helps to manage the customer data in one centralized palace. It helps the sales reps to have full control over sales pipelines, allows them to manage contacts and accounts, streamlines post- sales process, sales process, sales enablement. The feature of no-code customizable dashboards makes it easy for sales reps to see the whole picture.
ClickUp has features like task, Docs, Chat, Goal, Whiteboards that lets teams come together to plan, organize, and collaborate on work. Easy to customize with just a few clicks, ClickUp lets teams of all types and sizes deliver work more effectively and boost productivity to new heights.
Zoho supports SMBs and enterprise with a complete customer relationship lifecycle management solution. Key features include contact management, sales funnel, pipeline management, workflow automation, Al powered conversational assistant, task management, managing marketing campaigns, sales forecasting customer, customer support and services, inventory management, reporting and analytics. It can also integrate with 500+ popular business apps in a single business system.
Really simple system is an apt CRM for the initial stage of any enterprise as it has tiny teams of up to two users, so incubating startup and solo enterprises can have a CRM without incurring the cost early on. As the name suggests they aim at building a really simple system for sales automation and sales and services platform. Some of the key features include sales automation, customer service, lead management tools.
Boost your sales process with Sales Hub, a powerful and user friendly CRM that includes sales engagement tools, configure-price-quote functionality, and robust sales analytics for growing teams. Sales hub is a part of the CRM platform where the integration of customer data, tools, and teams come together to form a platform that enhances the efficiency of the sales rep.
Salesforce is a CRM with a lot of powerful features like AI and Einstein analytics that predict and interpret data according to the specific business operation. The interface of the sales force is not easy to work on initially but there’s a free online training center called Trailhead which helps the sales reps to adapt to the software. The software is made to fit the daily need of the operation and reduce efforts.
Bitrix24 focuses on the communication and collaboration front. Bitrix24 has a wide array of pipeline management from engagement to sales reporting. The features include complete phone, chat, email, and video features as communication tools. Task management is divided into group task features, which supports plans, assigning tasks and timing them for future planning.
Nimble is the industry- leading CRM for office 356 and G Suites that build award-winning contact management solutions for teams and individuals. It integrates with apps such as inboxes and calendars, delivers a streamlined user experience and was built to help business teams close more deals, faster.
Close is the sales engagement CRM designed to help SMBs to bring more leads and increase revenue. It facilitates email, call, and text your leads without any addons. It has productivity tools like task reminder and power dialer so that you can reach leads at scale. The built -in call coaching also helps sales leaders coach their reps to doubling performance within the CRM itself.
NetHunt is a sales automation tool that is specially designed for your Gmail and other google workspace apps. The software helps sales teams to manage leads, nurture customer relations, monitor sales progress, and close more deals. Some of the main features of NetHunt are Organize your customer base, capture new leads through multiple channels, and create new leads from inbound and outbound calls.
Freshsales is a full-fledged sales process automation solution for the sales team. It helps sales reps to attract quality leads, engage in contextual conversations, drive deal with AI- powered insights, and nurture customer relationships. Sales reps can get key insights into the best deals with the Freddy AI and what action to take which can lead to moving high value leads into the pipeline.
ActiveCampaign lets you get full context into every contact and account, automatically trigger next best steps based on the prospect behavior. It is designed to meet the needs of the customer at every step of the sales process. The main aim of the CRM is to automate the sales process so that you can close the deal faster.
Share spring is a constant contact company, it unites the marketing and sales teams to launch and track the market campaigns. It has all the marketing automation and Sales CRM features + customer data on the same platform for small to mid-sized businesses and marketing agencies.
Choosing a CRM that suits your needs is not easy but a rewarding process. If done properly a CRM can accelerate your sales and marketing process. Make sure to select a CRM that has features to integrate with prospecting tools, outreach tools, and team integrations.
This blog will help you find your way to choose a CRM but at the end only you can know what will work best for your organization.