Why Do Sales People Need to Integrate LinkedIn with Salesforce?

There are a lot of businesses that have their presence on LinkedIn, but how many of you know or use the complete potential of LinkedIn as a platform? Very few, right? Moreover, some companies use Salesforce for better customer relationship management but never thought it would help them to close more deals for the potential customers. Therefore, it’s highly recommended to combine and connect Salesforce CRM with LinkedIn.

• Immense business benefits
• Allowing clients to reach the right prospects
• Bringing leads
• Closing leads, and more

If we talk about LinkedIn, it gives an overview and connects you with a limited number of prospects. While Salesforce integration with LinkedIn enables you to get detailed and valued information for various industries, services, professions, etc.

Here, in this blog, we help you understand what salesforce LinkedIn integration is and what benefits it brings for sales reps after integrating your LinkedIn prospecting with Salesforce CRM.

As we know, LinkedIn does not require any extraordinary introduction. Only a few would not know about this platform. In short, LinkedIn is the largest professional networking platform, with nearly 800+ million users on the platform. It helps people to build connections and strengthen professional relationships based on market standards. LinkedIn has deep-rooted its identity, but salesforce LinkedIn integration has added more power to it.

With Salesforce and LinkedIn integration, sales teams and companies can harness the power of LinkedIn Sales Navigator and Salesforce to target various prospects that suit their products and services. The time is here when every business wants to expand its reach and provide a personalized experience to customers with an understanding of the buyer’s viewpoint, its value, and market insights. With this, businesses have started integrating Salesforce with LinkedIn to cover larger markets.

The Salesforce-LinkedIn Integration helps the sales team to track their sales very closely using the LinkedIn sales navigator. And it is not limited to that, users can sync the data of their prospects with a click by using LeadCRM.

Salesforce LinkedIn Integration will help you to:

• Discover companies and buyers that are perfect for your product and services.
• Engage and connect with buyers to have personalized outreach.
• Get to know your buyers better with the information available on their public profiles.
• Support sales team to track down sales activities.

Moving on, let’s discuss why a sales person needs salesforce LinkedIn Integration and how it can help them improve the process of selling.

LinkedIn helps you fill your sales pipeline with useful leads, whereas Salesforce organizes the data intelligently and produces limitless leads. A few more advantages are explained below:

Effective Optimization: LinkedIn assists in populating data and speeding up the integration with Salesforce CRM LinkedIn that uses the populated data best. Additionally, both platforms overcome the limitation of making Salesforce popular.

Effective Leads Generation: The main goal of every business is to generate leads by monitoring the system that allows you to save the information of any LinkedIn user who visits your website. Therefore, using this integration, one can simply get potential clients and grow lead conversion rates.

Cost-effective Integration: With LinkedIn and Salesforce, one can generate potential prospects and track them in the sales pipeline. Regardless of how this platform works, one can obtain potential leads at a low cost which can be an excellent move for an organization.

Detailed Analytics: One can manage sales effectively using a customized salesforce dashboard. Along with this, one can maintain a quick overview of results, issues, conversions and updates to keep up with the leads and opportunities. Moreover, the sales dashboard increases team productivity by making excellent decisions.

Leverage Mutual Connections: One can combine Salesforce and LinkedIn Sales Navigators to tailor sales strategies and remain ahead of the competition. Moreover, the mutual connection benefits gaining more leads, growing client base and increasing brand support.

AppExchange Integration

LeadCRM is compatible with both Salesforce and various other popular solutions. Salesforce CRM integration with LinkedIn can be easily made with LeadCRM chrome extension.

To do this, one needs to connect their LeadCRM extension in Salesforce to send your LinkedIn data directly in your CRM to generate leads and contacts records. With this, one can import CRM accounts and contacts from Salesforce to Sales Navigator for more individualized communication. Now, automate the registration of notes and InMail messages.

Custom API Integration

The connection can be made by pulling data through the API to Salesforce and creating custom code. Now, import leads from LinkedIn to Salesforce and get through the primary LinkedIn profile information and URL in various fields of a record used for the custom entity in your Salesforce org.

With Custom API integration, one can contact account records linked with it and later contact directly into the Sales Navigator. Add specific Salesforce user leads instantly by importing them into LinkedIn and mapping them to the same user account. At last, Sales Navigator will display “suggested leads” based on synchronized CRM data and link you with LinkedIn’s algorithms.

Third-party Integration

It requires several restrictions by third-party connectors that can be used for integration. Alternatively, you can connect with LinkedIn to Salesforce using a third-party integration tool. The principle of operation of various third-party connectors serves the same purpose.

Users can combine and connect Salesforce with LinkedIn Sales Navigator, which helps to identify leads, find potential partners, and later sync accounts and contacts and bring opportunities.

Basic Needs

Before enabling CRM sync, download the app in Salesforce and test widgets for all pages. Users will require access to any of the next Salesforce editions, specifically for Unlimited, Enterprise, Performance, or Developer. API access is needed to use the Professional version. Lastly, view and test the LinkedIn widget in Salesforce. For this, JavaScript must be turned on in your browser.

LeadCRM provides free plans and paid plans start at $10 with connect credits on your account refreshing on a monthly basis. You can select the right plan as per the amount of leads you would like to sync from your LinkedIn account to Salesforce CRM.

Salesforce LinkedIn Integration is an excellent approach to increasing the chances of converting your prospects into leads. It helps to drive more sales by helping to broaden your business reach and visibility. So, get ready to bring magic to your business and connect Salesforce with LinkedIn to see the wonders it provides to your business.

LeadCRM also provides professional support. We are here to assist you with all your needs. Start your free trial today and start sending your LinkedIn leads to your Salesforce CRM with a click of a button.