LinkedIn Integration with Pipedrive : A Complete Guide

Are you a sales rep trying hard to break the monotony and get your sales soaring? Well, if you answered in yes, you have landed on the perfect blog. Here we will take you through a comprehensive guide on how to connect Pipedrive CRM with LinkedIn and its benefits.
Before we dive deep into the technicalities of integrating LinkedIn with Pipedrive let us first understand why has LinkedIn become all the rage since its launch back in 2002.
Over the years, LinkedIn has proven to be the most trusted social media platform to drive sales for start-ups and well-established businesses. Across the world salespeople, trust LinkedIn for its effectiveness and ease of use. It facilitates them with important tools that help in researching not just prospective clients but also competitors helping you stay abreast of your peers. The platform gives you a unique insight into your customer’s buyer intent and sales patterns, which in turn helps you as a sales rep to customize your product/service in accordance to their liking ultimately leading to a sale.
According to a study conducted in 2021, there are close to 774 million LinkedIn users in the world and out of them, approximately 48 million have premium paid accounts. In a nutshell, LinkedIn can help you grow your network, boost sales and build a trend-setting brand in your industry.
Now that we know what LinkedIn is and how it helps in making businesses successful, let us move on to Pipedrive.
What is Pipedrive and what are its Uses?
There are many out there who are completely unaware of this powerful customer relationship management (CRM) tool. To make the maximum out of Pipedrive LinkedIn integration one first needs to understand the full potential of this tool.
Pipedrive is a CRM tool that was created by salespeople for salespeople! Its idea originated to address a gap in the market – Spending too much time in just the data collection processes and not giving enough time for selling.
The main purpose of this CRM tool was to eliminate repetitive tasks for your sales team. It sidelined the-then existing data gathering and tracking methodologies and introduced better activity-based techniques that aided in reducing the overall task time whilst increasing productivity. Listed below are a few noteworthy uses of Pipedrive.
Reminders for Critical Tasks:
Regular outreach initiatives are inevitable to keep the sales funnel running; with Pipedrive you can completely automate the process. With the power of modern technology such as automated notifications and messaging prompts, you and your team can ensure that no sales opportunities are missed out on. These reminders will help you in boosting the productivity of the team and also avoid any confusion or repetition of efforts.
Gather and Organize Tools in the Same Place:
To complete a mammoth task such as making a sale, you are going to need a variety of tools, techniques, and methodologies. It is not always easy to have a hundred different tabs open on your computer. You can have all of this information in the same place by syncing your inbox, contacts, and calendar with Pipedrive. By doing this, all of the essential data will be in one place for every user on the network to view and use as per requirement.
Separate credible leads & target them:
You can always use good old Excel to segregate data and create a spreadsheet to identify credible leads. Although useful, this process takes a lot of time, and not to forget some crazy excel prowess and not everybody has it. But with Pipedrive CRM you can easily create custom filters and search parameters that can help you identify between existing clients, leads, and credible leads.
In the last decade, sales cycles and processes have changed dramatically. Lately, several companies have started to combine their CRM and social media platforms. This strategy helps companies in increasing the overall efficiency of the business and also skyrocket the sales.
How will a LinkedIn Sales Navigator Pipedrive Integration help your Business?
The first and most important reason to integrate your Pipedrive with LinkedIn is to expedite the sales process. In today’s day and age, speed is everything; the timing can make or break a deal. You need to do it faster and better than your competitors to be successful. Apart from this, there are two pivotal reasons as to why you should undertake the integration:
Enhance Customer Relations and Brand Loyalty:
When a business is present on LinkedIn they get a ton of requests each day and it might become difficult for the sales rep to sift through and find credible leads. But with an integrated CRM like Pipedrive it becomes easier. The integration will enable only credible and related leads to get in touch with you. This will ultimately lead to better customer relations and will also increase brand loyalty toward your organization’s product/service.
Time Saving:
The integration allows you to divert your complete focus toward building meaningful and beneficial customer interactions. With CRM integration you do not need to depend on age-old techniques such as cold contact to find good leads. You will be notified of a credible lead as soon as one comes in and you do not have to waste any time beating around the bush and can directly get to work. Automation makes collaborations easier.
Learn How to Make a Seamless Integration!
To integrate Pipedrive CRM on LinkedIn you will need some help but once done you are all set for success. Successful integration will connect Pipedrive with your LinkedIn account in a way that enables a smooth flow of data to, from, and between both mediums.
But how exactly do you do it?
Well, there are a lot of ways to do this, but the best way available is to use third-party tool/service that automates the entire integration process for you.
One of the best tools available in the market right is LeadCrm. It is a proven product that allows you as an enterprise or an end user to integrate your CRM software in this case Pipedrive seamlessly into LinkedIn. Its efficacy is strong and already over 2000 organizations trust LeadCrm with free and paid plans.
How does LeadCrm facilitate the integration process?
Here is a step-by-step process that LeadCrm follows to integrate Pipedrive with LinkedIn:
- Validate LinkedIn and Pipedrive.
- Pick one of the apps as a starting point; this will commence the automation process.
- Choose a consequent action from the opposite application.
- Carefully choose and select all the data that you want to transfer from one application to another.
- Launch the newly integrated applications to check whether everything was done right and that’s it, you are done!
In conclusion, it is a great decision to connect Pipedrive with LinkedIn. It is a sure shot way to success as its benefits are manifold. By doing it you will boost your sales team’s productivity, speed up the sales process and most importantly create a solid brand presence in the industry. All of these processes will inadvertently lead to several more opportunities, higher lead conversions, and more deal closings.
This is the time to expand your outreach and make the most out of digital tools. Start today and you will surely not regret it – integrate, expand and rule the space!