5 Reasons why the sales team needs CRM integration for LinkedIn leads.
With over 660 million active users, LinkedIn is one of the top social networking sites. LinkedIn enables you to expand your horizons and reach out to several professions from diverse domains. From creating brand awareness to detecting potential clients, LinkedIn can do it all. It’s a goldmine for all the lead prospectors, but it could be significantly tough for you to find and keep track of all your potential customers. In such cases, tools that allow CRM integration for LinkedIn leads can make your work up to 10x easier.
Before we collate the reasons for you to opt for CRM integration of your LinkedIn leads, let’s first know about CRM. CRM or customer relationship management applications help to bridge the gap between an end customer and your brand and your company. The elementary purpose of CRM is to manage every piece of customer information so that the sales team has a complete grip on the sales funnel. CRM makes your team proficient in managing customer data and details.
CRM integration with LinkedIn Leads
CRM integration simplifies the process of capturing and collating customer data. It allows your CRM to pull details like the client’s contact information, point of contact, latest communication, other details from the integrated source and keep it updated with the client profile. This gives the team access to all information concerning a client at one place.
An application that integrates your LinkedIn leads to your CRM can help you to fetch all your LinkedIn information at the same place where you are already tracking all other sales activities.
On a primary level, when integrated with CRM, LinkedIn drives all the essential information provided on the public domain and forwards all such details to your existing CRM. Data such as job titles link to corporate profiles, website addresses, company names, etc help in developing and converting leads. On an individual level, CRM works as a system carrying the data of your customers. If you integrate CRM with LinkedIn you unlock several other perks and benefits.
Here are the 5 reasons why the sales team needs CRM integration for LinkedIn Leads :
Simplifies the first step
It is a real challenge to get through the crowd, detect and capture your potential leads. The CRM integration with LinkedIn provides you with insight to find those people you may ask for an introduction in the shared connection section. To top it up it gives “Team-Link”. The insight within your CRM can help you to localize such a link. LinkedIn sales navigator here helps the sales team to reach the leads quickly and also maintain their database. With a specific set of parameters, it allows you to determine the quality of the lead. The CRM integration with LinkedIn improves the results of the marketing and sales effort by facilitating the communication between your team and the customers. Besides providing services in communication, the CRM sees to it that your project lead receives the reports at a convenient time.
Finding potential customers
“Multithreading” enables better communication, help, and creating conversations. This has arrived in all the sales strategies as statistics prove that focusing on a single-player isn’t enough. CRM’s integration gives you the opportunity to leverage the data already available in your CRM to guide the customer tracing process of LinkedIn. By synchronizing LinkedIn with your CRM you can directly access such information without switching platforms. The best way to find those leads is by surfing through the “recommended leads” section. How to convert them into your potential customers is one of the dilemmas faced by the sales team. It could be a huge miss because these customers could have been your potential customers. Market leads are a crucial part of growth for any startup or even for any existing company. All you need to do is understand what they are looking for. CRM integration with LinkedIn can help you with impeccable execution. Also, CRM integration can increase the number of leads by 27%.
Reducing the cost
According to reports, the chances of you selling your product to an old prospect is 60%-70% whereas the chances of you selling your product to new customers are 5%-20%. Getting new customers onboard through LinkedIn might require a lot of investment in terms of ad campaigns and advertisement, etc which can cause a lot of trouble to your pockets. With CRM integration you can save this amount by going through your old customer’s details and understanding their spending behavior etc and use that to crack fresh customers. This can also help you in elevating your business and reducing external costs.
Saves a lot of time
Undoubtedly time is the most valuable resource for any organization but at the same time engagement and interaction is also highly recommended. With the integration of LinkedIn, the process gets much easier. With CRM your data gets automatically updated and hence the saves a lot of time. You can directly save all the interactions and engagements you had with the leads on the social platform.
You can import your saved leads from LinkedIn to your CRM system without having to transfer them. It ensures that you aren’t missing out on any of your buyer’s needs as it provides all the relevant information needed. These features of CRM when integrated with LinkedIn saves time and at the same time also improves the conversation.
Build a sustainable relationship
Before approaching your customers find out what concerns them the most and what convinces them to buy a specific product or service from you. 46% of sales leaders claim that the success of your business is directly proportional to the depth of your relationship with your customers. Building a deeper relationship with your customers will help your business to sustain itself throughout. With CRM integration to LinkedIn, it is easy to track their preferences as it gives you a 360-degree view of the demands of the customers, and thus cater them accordingly. Once you are aware of your customer’s demands you can create and follow a strategy to attract them.
How do CRM LinkedIn Integrations work?
We have discussed many strengths of CRM Integration with LinkedIn above, but it is important to know how it actually works. There are two ways in which CRM Integration with LinkedIn works.
The first way is through the basic CRM feature. Herein it pulls data for you like contact’s profiles, job titles and other company information like name, website, email. They basically pull out data from various social media sources automatically. This saves the time wasted on manual research and even data entry.
Secondly, communicating with your leads via LinkedIn Sales Navigator organizes your work and brings all your required information at your desk. But you will be charged a nominal amount of $134 per license in addition to the cost of CRM for utilizing the LinkedIn Sales Navigator. It comes with tools like InMail and also a feature known as Icebreaker. The Icebreaker feature helps you in finding out the mutual points you share with your prospects and contacts. It enables you to keep a note of contacts who are connected with you and also offers notifications linked with those contacts and companies.
If you keep your LinkedIn synced with CRM, you can instantly log in and import sales activity to and from your CRM easily. It gets very easy to focus on what you are searching for. Also, It is immensely time-saving to control and manage your existing users if you attach them to your CRM.
How to select the best CRM for LinkedIn?
After understanding all about CRM, the time comes when you have to select the best CRM software for your company to integrate with LinkedIn. The things that you need to keep in mind before identifying the best CRM for LinkedIn integration are:
- The basic feature is that CRM should have LinkedIn integration features which are affordable than those depending on the Sales Navigator form of Integration.
- Check whether the CRM software you are choosing is having both Basic LinkedIn Integration and LinkedIn Sales Navigator.
- You should check the interface so that it is easy to use.
- It should definitely be value for money.
- It should offer direct integration.
- Check the capacity of enriching profile automatically.
- The prospect cognizance is important to be noted.
- Most importantly, check the flexibility of customer support.
- The email features play an important role in managing data and reaching to contacts.
- Check its marketing features and ability to communicate with contacts with the use of InMail.
- Do not forget to compare your software with other options.
- Check reviews before purchasing.
By opting for CRM- LinkedIn integration you can improve the coordination within your sales team and make customer data more accessible to the team. Also, CRM integration helps you cut down some significant time and monetary investment involved in LinkedIn lead generation and conversion. So for proficient results from your sales teams, investing in a LinkedIn integrated CRM software would be a wise move.
